Facebook Lead Ads vs. Landing Pages: Which Is Better?
Facebook ads are very useful if you want to have more people completing your lead generation form or completing a form to apply to join your programme. Typically you would have the form on your website and use a traffic, or ideally the conversion goal when setting up the advert. However, what about Facebook Lead ads? This would enable people to complete the form without having to leave Facebook making it more easier and quicker for them to do. Sounds good, but is it it actually better? Wordsteam put it to the test.