A series of interactive workshops, where learning comes as much from the activities as the instruction. Accelerators and other intermediary organizations will likely get the most value out of this content. Topics include: 1. Designing your business prototype (new product or service concepts), and 2. Prototype refinement and preparing for launch.
No matter how many people you’re following on Twitter, lists offer sanity-saving organization and targeting. They also allow you to engage more effectively and keep secret tabs on the competition.
Prospecting is one of the basic techniques used to identify potential donors. This simple exercise offers a strategy to teach your board and staff to think like fundraisers.
A great example of a one page brand guidelines from the American Red Cross. No more scrolling through multiple pages to find those colour codes :)
When you think about a budget, you might envision columns of numbers. However, that’s really just the end result…a budget is just as much about planning and process as it is numbers. This short video dispells some nonprofit budget myths and lays out a helpful process to set your budget (and nonprofit!) up for success.
Hashtags for every day of the week - Reach more people, build your following and increase your social proof
Facebook advertising costs range widely and are dependent on many factors, including your industry, location and objectives. With more businesses paying for Facebook ads and Facebook limiting the number of ads they show, quality and targeting is paramount. In this guide, we’ll go through key terms that you’ll see in Facebook ads as well as strategies on how to optimize for your budget.
When used carefully Phantom Buster is a powerful tool for automating your social media growth strategy. Did you know 20-30% of people you follow will follow you back. Identify social media accounts with similar target audiences to yours, download a list of their followers and then start following them. You can unfollow those who don't follow back in order to retain a reasonable follower ratio. ---Free for first 15 days then limited to one automation.
The Business Model Canvas for Social Entreprises that includes values such as Purpose and Impact.
Course for business mentors, dedicated to African business professionals to boost high-powered mentoring abilities to support entrepreneurs while learning to think and act like a savvy business angel.
Before you start writing a grant proposal, there's some pre-work you must do to help refine your approach and write the best proposal you can! It's very important to do your research and understand how the funder operates and how they typically fund their grants. This video covers the information you should know before you get started.
It is not uncommon for nonprofits to have board members—or even entire boards—who simply do not want to fundraise. Yet, as fundraising is an essential part of keeping your nonprofit alive and prospering, it is a necessary task. While some nonprofits decide to fundraise without their boards, fundraising is one of the main responsibilities of a nonprofit board member, and they should ALL be participating. In order to get board members involved in fundraising, all you have to do is approach them the correct way. This includes giving board members the proper tasks to engage them. Here are some ways to approach fundraising with your board that will turn even the most reluctant member into a passionate fundraiser.
This exercise reduces resistance by helping people move past the idea that fundraising equals asking for money. You can create a menu of ways everyone—board, staff, volunteers, donors can participate, even if they’re unwilling to be askers. If you want to develop a fundraising culture throughout your organization, this is a great way to start.
This fillable tool helps reflect on the current composition of and gender representation within your organization's team - as a first step to identify gender imbalances and need for action. Page 18
This is a short course introducing unconscious bias, how it affects our work and decision making. This is not gender specific but instead gives a broad overview of different biases. To access the training you need to set up a free account.
A winning collection of grant proposals, letters of inquiry, business plans, and other documents you need to make your case to funders. Includes tips from the organisations who wrote the documents.
Wondering how often to post on social media? Recent studies have shown that there really are optimal posting frequencies for the different social media platforms. And the good news is, it’s probably not as often as you may have heard!
This tool from BuzzSumo helps you to research the best content topics on the internet. Find out which stories get shared most on social media and use this as jumping off point for creating your own. (Free 30 day trial, no card needed)
This 1-hour webinar is available publicly and on-demand, and provides an initial introduction to gender dynamics and bias. Team members could be encouraged to watch together, followed by reflection and discussion.
You know how I feel about editorial calendars. They are the single most important tool for a communications director. So I get VERY excited when I hear a good nonprofit editorial calendar story. When Sharon Sharp, the marketing and communications associate at the SPCA Tampa Bay, told me the story of how she launched an editorial calendar that no one used and then changed it up so that now everyone uses it, I knew you’d want to hear the story too.
Making a case for impact when applying for grant funding is crucial for many researchers. In this webinar, experts discussed trends in engagement with publicly funded research, and described their top strategies and best practice for using altmetrics and other data to understand and evidence the dissemination, influence and broader impacts of their grant-funded research upon local communities, other scholars, and more. Featuring Fiona Millar (University of Stirling) and Sarah Geere and Kate Armstrong (University of Sheffield).
In our method we combine design thinking and co-creation. It is a process, a mindset and a set of skills. Over the years we have developed tools and techniques that can be adjusted to local contexts and used to tackle any social issue.
Boosting a post on Facebook is a great way to combat declining organic reach. It guarantees your content gets seen by the right people. This guide will teach you how to use the Facebook boost post button for better ROI.
Based on 23 years of experience this formula breaks down the different aspects of corporate stewardship and identifies what percentage of time you should be spending on each.
This document provides tried and tested tools to support businesses to be more gender inclusive. It covers a few key themes of business development training: Sales, Marketing, Market Research, Customer Care, HR, Page 8
The idea behind social stacking is very simple. Instead of having 100s of ad sets pointing to 100s of copies of the same ad, you're going to point all of your ad sets to a single ad. In doing so you can get 10x more ad engagement (social proof), improve your click through rate and lower your cost per click.