A great intro to exploring private sector funding - Figure out if it's the right for your organisation and find out how to get started.

The Guidebook sets out the key Building Blocks of successful partnerships and the underlying processes – from initial stakeholder engagement to partnership review – necessary to develop and keep those Building Blocks in place and to maximise partnership impact. Along with frameworks to help organisations understand, identify and select the most appropriate forms of collaboration, the Guidebook includes a series of tools that support organisations through each step of partnership development and management. It also provides guidance on the more in-depth, trickier, but essential, partnering aspects – including trust, power imbalances, and the frustrations and challenges of working across different organisational cultures.

A no frills user’s manual to selling more sponsorship.