Nonprofit Board Members Have The Potential To Become Great Ambassadors!
There is no shortage of able communicators on most nonprofit boards. Board members usually bring a degree of passion, purpose and special abilities to their term of service. Many come from business or professional environments that require at least a measure of experience in advocacy, often referred to as “selling” an idea or product! But rarely do Board Chairs and CEOs avail themselves of the opportunity to develop nonprofit board members as fully functioning ambassadors for the organization. With a constantly rotating board and emerging crises, it becomes difficult to find the time and energy to coach board members in the art of putting the organization’s public face on view. In some cases the CEO simply doesn’t encourage contact between the board and staff. At other times, they fail to include selected directors in important conversations with key public figures and/or major donors or foundation executives. Such omissions represent a major talent loss in the advocacy process. Here are a number of ways to develop “ambassadorships” on the nonprofit board: