This document provides a checklist we can use to verify marketing and communications materials are balanced and free of stereotypes. Page 25
This short article covers the importance of key progress indicators (KPIs) in fundraising, what you should be measuring, and how to set realistic goals.
This document puts forward the case for considering gender when seeking procurement partners. Page 3 provides the business case for assessing gender and page 6 provides example questions we can ask - final set of questions. Page 3,6
This report provides honest reflections about what the SPRING Accelerator learned in designing and managing an impact-focused, human-centred business accelerator, so that others may benefit from our learning. The report shares what worked well and what they would do differently, and provides practical tips for universal challenges faced by accelerators: selecting the right businesses, prioritising areas of business support, finding investment and monitoring results.
A low cost, easy to implement training programs and tools for helping aspiring entrepreneurs and business owners to plan and improve their enterprises. The tools include curricula, templates, examples, etc.
These strategies will help the one person marketing team to juggle the 101 things that their role entails.
Getting your organizations name and mission out to the public can be a challenge for any nonprofit. But before you go out and start a major outreach campaign, make sure you have a solid platform to build from. Here are five basic tools to help you make a winning first impression. All these will also help you build capacity. You can implement these in any order.
We’ve all been there . . . You missed a great opportunity to comment on breaking news and get your organization quoted in a major paper, because you couldn’t get the talking points approved in time and that news cycle is now over. Endless wordsmithing of the appeal letter means that it’s going out several weeks late, and now it’s hitting at the same time you are supposed to be marketing a fundraising event instead. You had the perfect holiday story lined up, but program staff wavered about whether the subject of the story was really the best client to highlight. Now the holiday has come and gone, and the story lacks the same emotional punch. Creating a standard review and approval process – and having the authority or sheer force of will to hold people to it – can go a long way in avoiding these situations. After all, your communications will be stronger if they are produced in a collaborative way. But that collaboration demands a process with firm ground rules.
Nonprofits: Download interview questions that lead to impactful insight. Knowing more about your target audiences will inform your entire strategic process.
Put the practice to work. Throughout this course, you will apply Enterprise Design Thinking to a project or initiative that you’re currently working on with your team.
Clear guidance sets the stage for board directors to follow through on their actions for their fundraising duties and solidifies which board members are serving for all the right reasons.
An Adapted Business Model Canvas For Mission-Driven Organizations.
This document takes a close look at why intermediaries such as ESOs and investors may face barriers when thinking about gender inclusion. This 4 page chapter unpacks common challenges that ESOs may face when talking to investors about gender lens investing, and suggests talking points to overcome barriers. Pages 15-19
Achieve organisational alignment, employee engagement and brand ambassadorship through your internal communications.
Nearly every training, instructional book, web page, etc. starts out with the idea that before you dive into the strategies and tactics of asking for monetary support of your mission you need to develop a “case for support” or “case statement.” This short piece is written to give you a quick overview of a) what ‘case’ means; b) simple, starter tips on how to generate your ‘case;’ and c) where and when to use your ‘case’ once it is written.
Clearly, users don’t have trouble getting started with Instagram given its growth in numbers with over 1 billion active users. That part is easy. But things are more complicated on the platform for content marketers. To reduce its complexity and make it easier to use Instagram for your content marketing, I’m breaking it down by detailing the four main content channels: Feed - Stories - IGTV - Reels.
Sandy Rees, CFRE will show you seven simple steps to creating a written plan so you can raise all the money you need to fully fund your budget in the coming year.
A tutorial on how to use Buffer to manage multiple social media accounts from the same platform. Buffer helps digital marketers consolidate tasks, schedule social posts for the future and review performance of social media marketing campaigns. This full-length Buffer tutorial covers all of the primary features and is intended for beginners and experts.
If you want to engage the private sector you need to think about it from their perspective. What are the incentives for them? Where do your interests and their interests align? This toolkit provides helpful questions and examples.
So much has been written about nonprofit outcomes, especially when utilising them to help donors and funders find other criteria than overhead percentages to judge by when supporting charities. Yes, outcomes should be mission-related, but in order for any charity to sustain itself over the long run, key metrics must also be tracked in some manner as they apply to fundraising. Many of the most forward-thinking and successful professional fundraising organisations utilise a scorecard format when tracking those metrics. Such a scorecard can include a multitude of metrics. However, many common criteria should emerge. Here are the ones I have seen most often over the decades of providing database technology to fundraising based charities.
This 45 minute recorded webinar is designed for nonprofit professionals responsible for identifying and securing grants for their organization. Course Objectives: • Understand the three core components of an effective grant proposal • Learn how to leverage this structure to strengthen your requests for funding • Identify common mistakes to avoid when submitting your proposal ***(To access this you will need to set up a free account with NonprofitReady)
This document provides tips on how to define an organisational value around gender, and lists examples of value statements.
Conversion Ads Vs Traffic Ads: Which is better? To answer this question I set up a case study with the agreement of one of the companies we work with. I tested the EXACT same campaign in both a traffic and a conversion objective and measured the results. I’ll go over the results in a moment, but first let me tell you a little bit more about the company that I did the case study with.
Facebook analytics is an incredibly effective resource for leveling-up your social media strategy and running successful marketing campaigns. Because Facebook Insights gives you such an amazing and diverse range of data to tap into, we’re breaking it all down below in an easy-to-follow guide that explains each section of Insights. Let’s get started!
In this Toolkit, you will find supports for applying for grants. Part I gives a step-by-step overview of the grantwriting process. Part II provides a general template for writing a grant application. Completing Part II will give you a solid proposal that can be adapted to meet specific grant opportunities and review criteria for specific funders.
This open source curriculum outlines how an introductory session on gender dynamics and bias could be structured. It includes materials and reflection questions. This workshop could be delivered to the team by an internal or external facilitator/trainer.
Do you want to know how to easily write the ideal case study? So would I. Unfortunately, in my experience there are too many variables for it to be ‘quick and easy’. Here’s why I disagree with those who purport to having THE formula for a great case study – and it’s really obvious if you think about it… Not all audiences want to see, hear or know the same things about us or our work.