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Facebook advertising costs range widely and are dependent on many factors, including your industry, location and objectives. With more businesses paying for Facebook ads and Facebook limiting the number of ads they show, quality and targeting is paramount. In this guide, we’ll go through key terms that you’ll see in Facebook ads as well as strategies on how to optimize for your budget.

DGGF’s Seed Capital and Business Development (SCBD) facility is supporting Ibtikar Fund L.P., a firsttime fund targeting innovative Palestinian start-ups and early stage companies.

What technical, practical and material assistance is needed to help SGBs scale so more people are positively impacted.

All you need to know about A/B testing: From discussing which variables to test through to testing for statistical significance, this pack will be useful for beginners to through to experts.

A series of masterclasses on topics relating to incubation and acceleration. The Frontier Incubators Workshop took place in November 2018. Sessions during the workshop were recorded and made publicly available for sharing and learning.

To scale in Facebook, you need to have a foundation for success. You wouldn’t build your dream house without taking a few measurements, and your Facebook ad account shouldn’t be any different. This guide will take you through how to structure your ad campaign.

In addition to securing funding, grant writing provides a vehicle for your organization to educate funders about key community needs. A grant application can inform funders of how your organization meets those community needs. Funders and nonprofits that deliver community programs have a symbiotic relationship; both entities can benefit from that relationship. Grantmakers receive requests that far exceed the amount of funds they have available to distribute making the grant process extrem

SPRING Accelerator's insights and case studies from using human centred design to support social businesses in scaling.

These strategies will help the one person marketing team to juggle the 101 things that their role entails.

Once you've decided to invest in social media marketing, your next key challenge is to decide which platforms you should be focused on. This used to be relatively easy - you started a Facebook Page, set-up a Twitter profile, and then added others over time. But now, things have changed. Instagram is a much bigger consideration, Facebook's dwindling organic reach means it may be less of a priority, Twitter's algorithm changes the equation, and LinkedIn's seeing more traffic. Pinterest, too, is on the rise, while if you're going to create video content, then YouTube definitely should be on your radar. But you can't be active on all of them all the time - so which platforms are right for your business and marketing efforts?

Donor relations are essential if you want to achieve long term ongoing support for your organisation. This article covers top tips that will help you to forge lasting relationships with your donors.

Table comparing CRM systems suitable for small and medium charities.

A low cost, easy to implement training programs and tools for helping aspiring entrepreneurs and business owners to plan and improve their enterprises. The tools include curricula, templates, examples, etc.

Are you ready to apply for a grant? Find out if you have the leadership, strategy and impact measurement in place needed to successfully win grants. Be sure to take a look at the 'red flags' funders look out for.

You might spend months planning donor appreciation events and hours arranging visits with your nonprofit’s biggest supporters. Connecting with individuals who give their time and money to your nonprofit is important, and it can be done on social media in addition to in person! Stay in the forefront of your donors’ minds and busy schedules by connecting with them where they already spend hours of their time—social media. Keep reading for four tips to help you connect with your donors on social media.

This document offers example questions we can include in a gender smart needs assessment. It includes four areas: Decision Making Power, Supporting Structures, Self-efficacy and Personal Environment. Page 41

How do you know if your social media campaigns are working? Like, really know? Maybe you have a gut feeling that everything is going great. You can see that people are liking your Instagram posts, engaging with your questions and announcements on Facebook, reacting to your LinkedIn posts and repinning your pins on Pinterest. But perception isn’t always reality.

Stakeholder mapping is an exercise where you identify project stakeholders, which can be individuals or organizations, and then categorize these stakeholders to help guide your engagement strategy. One popular stakeholder mapping canvas is Mendelow's Power-Interest Matrix which helps you categorize stakeholders based upon their level of interest (high/low) and level of influence (high/low) on your organization or project. Using this categorization, you can then identify the appropriate engagement strategies and tactics for stakeholders.

This extensive checklist serves as guidance for HR/recruitment teams, and lists several measures, templates and examples on how to make the team recruitment process more inclusive.

Accelerating the Accelerators is a network dedicated to increasing the effectiveness of impact accelerators, incubators, fellowships, and business plan competitions. The network helps program managers share best practices, gain industry level perspectives, and collaborate.

The idea behind social stacking is very simple. Instead of having 100s of ad sets pointing to 100s of copies of the same ad, you're going to point all of your ad sets to a single ad. In doing so you can get 10x more ad engagement (social proof), improve your click through rate and lower your cost per click.

A toolkit and guide for creative entrepreneurs to start their own businesses. The Creative Enterprise Toolkit provides a framework to develop a business plan by exploring an idea and creating a business model that suits the entrepreneur's hopes and motivations.

Start recruiting your board members in 5 steps… 1. Set Clear & Measurable Expectations 2. Improve Communication 3. Be Purposeful & Deliberate 4. Give Your Board a Purpose 5. Tailor Your Message to each Member

Knowing how hard it can be to come up with content to fill the seemingly never-ending social media feeds, our marketing experts at Constant Contact have brainstormed a list of 30 content ideas for you to try on your different social media platforms. And don’t worry or be intimidated. Most of these can be completed in a matter of minutes. We’ve also included helpful examples from other successful small businesses and organizations to get your creative juices flowing!

Put the practice to work. Throughout this course, you will apply Enterprise Design Thinking to a project or initiative that you’re currently working on with your team.

This template can be useful for organizing information about donors and for deciding upon action points for establishing/maintaining relationships with donors as well as engaging them in planning. This example has been designed with a focus on family planning (FP) and adolescent and youth sexual and reproductive health (AYSRH), but exemplifies the framework which can be adapted.

Why you need goals for your social media and how to set them.