We respond to communication needs in an ad hoc manner.

We have some communications plans, but don't know where to start.

We have a clear and simple communications strategy that articulates our communications goals, objectives and activities.

We have a clear communications strategy covering the nuances of specific programs and audiences.

We have an advanced communications strategy process, regularly reviewing our communication strategy and responding to internal and external needs and challenges.

Our communications team is made up of volunteers or staff who do comminucations on an ad hoc basis.

We have one person clearly focusing on communication.

The board is aligned with our communications efforts, supports the communications strategy and has the tools to do so.

We have a communications team and some systems in place to ensure efficient management of communications.

We have a communications team with clearly defined roles and responsibilities when it comes to communications actions and efforts. The team works closely with other departments to ensure we reach our strategic objectives.

We communicate with different audiences, but we know very little about them and how they respond to our communications.

We have a basic understanding of our audience network and can prioritize communications efforts.

We know our target audiences and have individualized tactics and messages for them. We have a simple database of people we communicate with.

We have an advanced database/ CRM of people with whom we engage, and we record the history of communication with each.

Our target audiences are responding to our communication material, either by wanting to know more, donating, volunteering or referring us to other people.

We have a simple mission and vision statement, and are able to talk about our organization's programs.

Our team is able to present our work and focus in a standardized way, and we use a range of communications tools that help us to raise awareness for our work.

We have developed some elements of our brand including a tagline that sets us apart from other organizations doing similar work. We have developed documents that give greater depth on our work that can be adapted for a variety of audiences.

We have a clear brand and style that is embedded across the organization. We use standardised systems to support with implementation of the communications strategy.

We use evaluation tools to understand our communications and make changes according to the response and feedback we get from our audiences.

We do not have a communications budget.

We have a very small budget, mainly for communications tools like our website.

We have a modest communications budget enabling some communications activities.

We have a communications budget that enables our strategy and team.

We have a relatively large communications budget for our strategy, team and activities.