Find the level that matches your organisation. Flip the card to see the resources that'll help you to advance to the next level.
How to Choose the Right Social Media Platform for Your Business
How to Set Up Social Media Profiles for Your Business
We're just getting started with setting up our social media accounts.
Social Media Basics - What are Content Pillars?
Buffer - Social Media Scheduling
30-Day Social Media Content Challenge
How Often To Post On Social Media: 2020 Success Guide
We post occasionally about our organisation and the product / services that we offer.
Beginners Guide to Content Curation
How to Create a Social Media Content Calendar
Posting Ratios to Keep Your Audience Engaged
Canva - Collaborate & Create Amazing Graphic Design for Free
We regularly post about recent and upcoming activities along with posts about our product / service.
6 social media KPIs for social media marketing mastery
How to Write a Powerful Case Study
We schedule our posts in advance and regularly share a mix of high quality content that is of value to our audience.
How to Write Content That People Will Love to Read and Share
A Guide to Evergreen Content for Entrepreneurs
The Ultimate Guide to the New Google Analytics Social Reports
Our social media posts are primarily planned in advance and are tied to key goals and objectives.
Congratulations, you are excelling in this area!Try a different category or check the resources of the previous levels to strengthen your content.
Social media is an integral part of our marketing strategy, enhancing our brand, driving traffic to our website and contributing to our organisational goals.
Social Media Engagement is the New Social Media Marketing: How To Do It Well
How to Setup Automated Responses on Facebook
The Ultimate Guide To Comment Management On Social Media
We post on our social media and occasionally like other people's posts.
What is Social Media Tagging and Why Should You Use It
Here’s Why Brands Are Taking Over Your Instagram Comments
We post to our own social media account and reply when someone messages us or leaves a comment on one of our posts.
How to Use Hashtags Successfully on Social Platforms
The Best Hashtag Generator
Instagram Hashtags for Every Day of the Week
The Ultimate Guide to Instagram Features
We sometimes comment on and/or share other people's posts. We occasionally use hashtags to extend our reach.
Social Listening with Hootsuite Streams
Everything You Need to Know About Facebook Groups Marketing
We know how to maximise our reach and engagement with optimal hashtags and varied post types e.g. stories, reels, etc.
The Ultimate Guide to Social Media Live Streaming
How to Go Viral on Social Media
BuzzSumo - Influencer Search
How to Collaborate With Other Influencers
As well as running a successful social media group, we systematically monitor and engage in conversations happening on social media.
Congratulations, you are excelling in this area!Try a different category or check the resources of the previous levels to strengthen your engagement.
We are a thought leader, adding value and often going viral. We partner with other influencers to maximise our reach.
The Facebook Boost Post Button: How to Use it and Get Results
How to Create Ads on Instagram with the Promote Feature
We've never used paid advertising.
The Beginners Guide to Facebook Advertising
Facebook / Instagram Ad Library
Don’t Touch That Facebook Boost Post Button
We occasionally pay to 'boost' posts in order to extend their reach.
Why Facebook's Dynamic Creative Will Be Your New Favourite Ad Feature
The Last Guide to Facebook Ad Account Structure You’ll Ever Need
We have run basic adverts on social media, but don't know how to effectively A/B test.
What’s a Marketing Pixel and Why Should You Care?
Set up social media - website tracking pixels
A Crash Course in Custom Audiences for Your Social Media Ads
We sometimes run ads on social media for specific events. We use A/B testing and dynamic ads to optimise our ads.
The 6 Most Effective Types of Social Media Advertising
3 Strategies to Make Your Facebook Custom Audiences 3x More Effective
How to Build a Successful Instagram Ad Campaign With Only $5 a Day
The Stacking Method
We frequently run conversion and retargeting social media ads. We test different creatives, but don't have a systematic approach.
Congratulations, you are excelling in this area!Try a different category or check the resources of the previous levels to strengthen your paid advertising.
We are always running multiple ad campaigns, creating new ads while optimising creatives, audience and placement to ensure a maximum return on ad spend.